Arctic Cat Lead Management Program
This program is applicable to U.S. and Canadian Arctic Cat dealers.
Program Overview: ARCTIC CAT has partnered with Rollick, Inc. to provide OEM lead routing and management services for our dealer network. This agreement provides an enhanced website lead experience, delivers higher quality buyers to ARCTIC CAT dealers and increases customer satisfaction with the buying process. The program provides all ARCTIC CAT dealers with web and mobile tools to respond to buyers easily and professionally.
This program requires Enrollment. Most ARCTIC CAT dealers already enrolled when this program was rolled out in 2018. New dealers can enroll here.
When does the program start?
This program went live in 2018. To receive leads from ARCTIC CAT, you must: Enroll in the program, undergo online training, and complete setup with a Rollick representative. If you are not enrolled in this program, you can enroll here or by contacting us.
How does the program work?
Customers shopping on ARCTIC CAT (OEM) websites will be able to submit their vehicle of interest, contact information and request additional information from ARCTIC CAT Dealers. This information (lead) will be routed through Rollick’s enterprise lead management system to ARCTIC CAT dealers in both the US and Canada.
How is the dealer selected?
The dealer that is in closest proximity to the customer based on zip/postal code will receive the lead.
How do I access the Leads?
Enrolled dealers will have access to a lead management console where they will receive the leads, quote pricing. Leads will also be sent via text message, and dealers will have the ability to respond on their mobile device.
How do I contact customers when I receive a new lead?
When a dealer receives the lead, they will be able to use the Rollick system or their mobile device to create/approve a price quote. ARCTIC CAT requires that the dealer send a quote and then follow-up with a call or email to the customer.
How long do we have to respond to a lead?
The lead response time is 3 business hours. The response time clock starts upon receipt of the lead during the set business hours of Mon-Sat 9am to 4pm, in the dealer’s time zone. If the lead comes in after-hours (between 4pm and 9am), the clock will start the next morning at 9am and run for three hours. On Sunday, the lead clock rolls over to Monday.
What happens if I do not respond in 3 hours?
If the lead is not quoted within the lead response time it will be redirected to the next closest dealer. The lead will then be made inaccessible to the original dealer who did not respond in time.
Will the lead be sent to my CRM?
At your request, the lead can be populated into the dealer CRM (if supported) after the price quote is sent, this is done to allow for process consistency. If the dealer’s CRM is not supported, they will still receive lead notification via email and text and can respond to the lead using the Rollick lead management system.
Do I need to create a price quote for every lead?
Yes. If a pricing quote is not created, leads will be re-routed to the next closest dealer.
Can I call the customer instead of quoting?
In order to stop the lead from being redirected, the lead must be quoted, and a price quote sent. This also enables the lead to transfer to the dealer CRM. We also recommend that the dealer call the customer in addition to submitting a quote through the Rollick lead management system.
How does the vehicle pricing work?
The dealer sets vehicle pricing for their store at their sole discretion. The dealer can also set upfront pricing through Rollick’s Lead Management Console. Applicable rebates will be automatically applied for the dealer’s convenience. Vehicle pricing must comply to MAP policy.
If the customer requests a unit that is not in stock, can a price quote be sent?
If a customer requests a unit that is not currently in-stock, the system still enables the dealer to work with the customer and send a quote on an alternative vehicle.
How will customers locate my dealership?
The ARCTIC CAT website has a dealer locator in addition to the lead form. Plus, the quote will have the dealership’s contact info on it.
What is the cost of the base ARCTIC CAT lead management system?
As a result of ARCTIC CAT’s investment in this program, there is no cost for the base lead management system to the dealer.
Do customers that submit a lead receive a survey?
Yes, after a customer submits a lead and a dealer quotes that customer , a survey will be sent via email to help with feedback to improve the experience and share with your Dealership.
What is the Rollick Premium Upgrade?
In addition to the ARCTIC CAT base lead management program, you can supercharge your entire dealerships customer acquisition and lead to sale conversion by upgrading to the Rollick Premium Package (Co-op eligible). Call us at 1-888-204-8209 or email us at dealerops@rollick.io to upgrade or learn more about the benefits of the Premium Package! Currently, the premium package is available in the U.S only.
Find out more about the Rollick Premium Package Upgrade.
Who do I contact if I have a question or need support?
Dealers can call our Dealer Support Hotline at (888) 204-8209 or email dealerops@rollick.io. Hours of operation; Monday through Friday 8am–6pm CST
Can multiple people within our dealership receive the lead notifications?
Yes, multiple people can receive lead notifications and lead assignments. Leads can also be reassigned to a different person at the dealership as long as they are added as a user in the Rollick Lead Management System.
Will I be trained on the Rollick Lead Management System?
Yes. As a first step, you will receive an enrollment email. Once you submit the enrollment form, you will receive an email to register for online training.